Reporting from Children’s of Alabama
A member of the Media Relations Team must accompany all reporters and photographers on Children’s of Alabama property, including the main hospital, adjacent clinics and outpatient facilities, Children’s South and all Children’s primary care practices around the state. As part of our vigilant efforts to protect patient privacy, any unescorted reporters or photographers will be detained by a Children’s security officer until the Media Relations Team can be notified. To avoid that inconvenience, a quick phone call to let us know that you will be visiting our campus is greatly appreciated.
We know you share our concern for the comfort and well-being of our patients and their families. We will appreciate your understanding and cooperation when access to patients and patient care areas is limited. Events taking place in the hospital’s main lobby typically provide unrestricted access, but rarely are news cameras allowed upstairs in patient rooms. We recognize the value of live shots in broadcast news but ask that you notify us if you will be shooting live from our campus.
Where to Park
We welcome media coverage of the many events and special occasions that take place here at Children’s of Alabama. Every effort is made to provide media parking in the turnaround in front of the Russell Building or the McWane Building. However, the loading and unloading of patients is a priority there, so media may be asked to seek parking on the public street or in the hospital’s 5th or 7th Avenue parking decks. The Children’s Media Relations Team will gladly validate your parking deck ticket.
Referring to Children’s
Refer to the organization and its complete network of pediatric health care as “Children’s of Alabama” on first reference and “Children’s” on subsequent references. Children’s should never be referred to as “UAB’s Children’s Hospital,” “Birmingham Children’s Hospital” or any other similar way.
Refer to the expansion building as the “Benjamin Russell Hospital for Children.” Refer to the “Russell Campus” when speaking of the location of the Benjamin Russell Hospital for Children and adjacent buildings contained within an area from 4th Ave. S. to 7th Ave. S. between 16th and 17th Streets.
Patients who are diagnosed with cancer or blood diseases are treated at The Alabama Center for Childhood Cancer and Blood Disorders at Children’s. Second reference to ACCCBD is acceptable.