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BIRMINGHAM (Dec. 3, 2019) - In a partnership between Children’s of Alabama and Disney, patients were treated to a special viewing of Frozen II as it hit the Room of Magic “theatre” in the hospital on Tuesday, Dec. 3.
A Frozen II Premiere Party was hosted as part of Phi Mu Fraternity’s Miracle Market, an annual event hosted by the Phi Mu National Alumnae Engagement Department, to provide fun activities and opportunities for children and their families to experience holiday cheer. Children’s is honored to serve as the 2019 Miracle Market location after a nationwide search.
“As a Children’s Miracle Network Hospital, we are so thankful for our 33-year partnership with Phi Mu,” said Jamie McLynn, Coordinator for Corporate Partnerships and Cause Marketing at Children’s of Alabama. “Our local collegiate and alumni chapters are passionate and active supporters of Children’s, both with their time and treasure.”
To add to the excitement, Phi Mu Headquarters staff and local Phi Mu Alumnae volunteers turned the second floor of the Benjamin Russell hospital lobby into Arendelle, the kingdom in the film Frozen II, creating a winter wonderland for the patients to experience. They also hosted activities and provided the opportunity to shop for the holidays. HOAR Construction graciously created Frozen themed décor custom-made for the event, including snow on the patio outside of the performance area.
“Phi Mu has gone above and beyond to make this day special and magical for our patients and families, including ensuring we have abundant winter-themed crafts and activities available to meet the needs of all patients,” McLynn said. “We are especially excited to bring some winter fun to our patients by making snow on the patio! For any kid in Alabama, getting the chance to play in the snow is a rare treat - for our patients facing illness or injury, the opportunity is that much sweeter. We appreciate HOAR Construction for making the snow possible for our patients.”
As a long-time supporter of the hospital, the Phi Mu organization is recognized as a Pillar of the Community, which means Phi Mu has cumulatively donated more than $1 million to Children’s. Alumnae around the country are also virtually supporting the event by purchasing toys and gifts for Children’s patients through an online wish list to ensure every patient has a gift. An estimated 1,500 packages were delivered the day of the event courtesy of Phi Mu.
About Children’s of Alabama
Since 1911, Children’s of Alabama has provided specialized medical care for ill and injured children, offering inpatient and outpatient services throughout central Alabama. Ranked among the best pediatric medical centers in the nation by U.S. News & World Report, Children’s provided care for youngsters from every county in Alabama, 42 other states and seven foreign countries last year, representing more than 677,000 outpatient visits and more than 15,000 inpatient admissions. With more than 3.5 million square feet, Children’s is one of the largest pediatric medical facilities in the United States. More information is available at childrensal.org.