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Crimson Tide, Tigers Unite with Wells Fargo to Support Ill and Injured Children at Children’s of Alabama

BIRMINGHAM – For the ninth consecutive year, Children’s of Alabama has teamed up with the University of Alabama and Auburn University football teams and Wells Fargo in the “Picks for Kids” campaign that will run throughout the 2019-20 football season. As part of the "Picks for Kids" campaign, Wells Fargo will donate $1,000 to Children's for each pass interception made by the Tide and Tigers. In eight years, the program has raised $219,000, and funds directly benefit the more than 1,800 children treated each month in Children’s Hearing and Speech Center.

“We are extremely proud to continue supporting the work that Children’s does to diagnose and treat kids in its Hearing and Speech Center through the Picks for Kids campaign,” said Wells Fargo Central Alabama Region Bank President Leigh Collier. “There are very few things that can unite us all like college football and helping children, and this campaign is such a fun way to make a difference in our communities.”  

Children’s invites Alabamians of all ages to participate in the program by making their own pledges at Thanks to therapy materials and state-of-the-art equipment, made available in part by Wells Fargo, therapists and audiologists are able to diagnose and treat patients with speech, language, feeding, hearing and balance issues. Funds directly benefit the more than 1,800 children treated each month in Children’s Hearing and Speech Center.

“We are thrilled to be able to partner with Wells Fargo again this football season,” said Emily Hornak of Children’s of Alabama. “Wells Fargo has been a great advocate for the children and families we treat, from bringing its stagecoach here to give rides to patients and their families to generous financial support for our speech and hearing program.”

For more information about Picks for Kids, visit


Since 1911, Children's of Alabama has provided specialized medical care for ill and injured children, offering inpatient and outpatient services throughout central Alabama. Ranked among the best pediatric medical centers in the nation by U.S. News & World Report, Children's provided care for youngsters from every county in Alabama, 45 other states and six foreign countries last year, representing more than 677,000 outpatient visits and more than 15,000 inpatient admissions. With more than 2 million square feet, Children's is the third largest pediatric medical facility in the U.S. More information is available at


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