Funds raised during Miracle Treat Day on Thursday, August 2 stay local to help Children’s Miracle Network Hospitals® help kids get back to being kids
BIRMINGHAM – On Thursday, August 2, participating US Dairy Queen® locations across Alabama will come together for the 14th Annual DQ® Miracle Treat Day. On Miracle Treat Day, $1 or more from every Blizzard Treat sold at participating locations will be donated to CMN Hospitals, which raises funds and awareness for 170 children’s hospitals across the U.S. and Canada.
All funds raised at the participating Alabama Dairy Queen® locations will directly benefit Children’s of Alabama. Donations will be used to help save and improve the lives of ill and injured children across the state, like our 2018 Children’s of Alabama CMN Hospitals Champion, Brayden (BB) Butler, 12, who suffered from a traumatic brain injury when he was 8 years old.
Since 1984, the Dairy Queen system has raised more than $2.4 million for Children’s through fundraising efforts including Miracle Treat Day, the Miracle Balloon campaign and other local initiatives. Last year, Dairy Queen stores across the state raised $50,969 for Children’s of Alabama.
To help celebrate Miracle Treat Day, fans are encouraged to use #MiracleTreatDay on social media and invite others to join them in visiting a participating DQ location on Thursday, August 2 and help kids get back to being kids. For more information about Miracle Treat Day, visit MiracleTreatDay.com. For more information about the Dairy Queen system, visit DairyQueen.com.
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About IDQ
International Dairy Queen Inc., (IDQ), based in Minneapolis, Minnesota, is the parent company of American Dairy Queen Corporation. Through its subsidiaries, IDQ develops, licenses and services a system of more than 6,700 locations in the United States, Canada and more than 25 other countries. IDQ is a subsidiary of Berkshire Hathaway Inc. (Berkshire) which is led by Warren Buffett, the legendary investor and CEO of Berkshire. For more information visit DairyQueen.com.
About Children’s Miracle Network Hospitals
Children’s Miracle Network Hospitals® raises funds and awareness for 170 member hospitals that provide 32 million treatments each year to kids across the U.S. and Canada. Donations stay local to fund critical treatments and healthcare services, pediatric medical equipment and charitable care. Since 1983, Children’s Miracle Network Hospitals has raised more than $5 billion, most of it $1 at a time through the charity's Miracle Balloon icon. Its various fundraising partners and programs support the nonprofit’s mission to save and improve the lives of as many children as possible. Find out why children’s hospitals need community support, identify your member hospital and learn how you can Put Your Money Where the Miracles Are, at CMNHospitals.org and facebook.com/CMNHospitals.
