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TUSCALOOSA (Oct. 31, 2011) – Bama Fever at Midtown Village (1800 McFarland Boulevard, Ste. 604, Tuscaloosa, 35404) has chosen the eve of the biggest game of the season to kick off a fundraiser to benefit ill and injured children treated at Children’s of Alabama.
On Friday, Nov. 4, 10 percent of all store sales will be donated to Children’s, and the event will also mark the beginning of icon sales at all Bama Fever and Team Fever stores statewide. Local Miss Alabama contestants will be on hand at the Midtown Village store Friday to visit and take pictures with guests.
Paper icons cost $1 apiece and feature the original artwork of Ellen “Kat” Walton, an 11-year-old sixth-grader at Pizitz Middle School in Vestavia Hills. Kat was treated at Children’s on multiple occasions, once after being stung more than 20 times to the head and face by yellow jackets. The icons will be available until the Iron Bowl on Nov. 26. All proceeds from the icon sales benefit children treated at the state’s only freestanding pediatric hospital. In addition to Tuscaloosa, participating locations include:
“We are thrilled to be able to partner with Children’s, and encourage all Alabama and even the LSU fans to stop by the store and support kids treated at Children’s,” said Anton Huber, COO of Bama Fever/Team Fever. “And I can’t think of a better day to kick this off than the day before the biggest game of the season.”
Children’s is a private, not-for-profit hospital that serves as the primary site of the University of Alabama at Birmingham (UAB) pediatric medicine, surgery, research and residency programs. Ten of its divisions – pulmonology, neurology and neurosurgery, orthopedics, urology, neonatology, cancer, cardiology, gastroenterology, endocrinology and nephrology—are ranked in the Top 50 Children’s Hospital Programs by US News & World Report. For more information, visit www.childrensal.org
Contact: Adam Kelley, 205-558-2947 (adam.kelley@childrensAL.org)