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BIRMINGHAM (March 10, 2017) – Rite Aid’s Miracle Balloon Campaign kicks off March 19 and will run through May 6. During the campaign, customers will be able to purchase a $1 paper balloon with proceeds going to Children’s Miracle Network Hospitals to benefit ill and injured children treated at Children’s of Alabama. With the purchase of a balloon, supporters will receive a variety of coupons redeemable at participating stores.
Since 1994, Rite Aid has raised more than $72 million, including $132,891 in 2016. Money raised through this campaign goes toward purchasing pediatric equipment, treatment, research and care for children. For a complete list of Rite Aid locations, visit www.riteaid.com.
Since 1911, Children’s of Alabama has provided specialized medical care for ill and injured children, offering inpatient and outpatient services throughout central Alabama. Ranked among the best pediatric medical centers in the nation by US News & World Report, Children’s provided care for youngsters from every county in Alabama, 46 other states and seven foreign countries last year, representing more than 676,000 outpatient visits and more than 15,000 inpatient admissions. With more than 2 million square feet, Children’s is the third largest pediatric medical facility in the U.S. More information is available at www.childrensal.org.