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Title
BEAT THE HEAT AND SUPPORT CHILDREN’S OF ALABAMA PATIENTS
Date
06/07/2012
Description

BIRMINGHAM (Aug. 5, 2011)-On Thursday, Aug. 11, Dairy Queen® will host the sixth-annual North American "Miracle Treat Day," with $1 or more from every Blizzard® sold being donated to Children's Miracle Network Hospitals (CMNH), a nonprofit organization that raises money for children's hospitals. All proceeds from Blizzard sales in this area will benefit ill and injured children treated at the Children's of Alabama.

For a list of participating Dairy Queen locations visit www.miracletreatday.com.  

"Miracle Treat Day has become one of summer's most celebrated events and something that our customers and franchisees really look forward to," said Michael Keller, chief brand officer for American Dairy Queen Corporation. "We hear stories on that day and continuously throughout the year from families with children who were patients at Children's Miracle Network Hospitals, as well as from friends and neighbors who are so eager to help. This day of goodwill for children touches all of us in communities throughout the United States and Canada. We appreciate everyone who supports Children's Miracle Network Hospitals by participating in Miracle Treat Day."

Last year's event Miracle Treat Day, Dairy Queen locations across the United States and Canada raised nearly $5 million for more than 170 Children's Miracle Network hospitals. The Dairy Queen system is proud to be one of the top ten contributors to Children's Miracle Network Hospitals, having raised $86 million since 1984.

About Children's Miracle Network Hospitals:
Children's Miracle Network Hospitals is an international non-profit organization that raises funds for more than 170 children's hospitals. Countless individuals, 90 organizations and 400 media partners unite with Children's Miracle Network hospitals to help sick and injured kids in local communities. Donations to Children's Miracle Network create miracles by funding medical care, research and education that saves and improves the lives of 17 million children each year. To learn more go to ChildrensMiracleNetwork.org.

About IDQ:
International Dairy Queen (IDQ), headquartered in Minneapolis, Minn., develops licenses and services a system of more than 5,600 Dairy Queen® stores in the United States, Canada and foreign countries, offering dairy desserts, hamburgers, hot dogs and beverages. IDQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. Following the successful roll out of DQ Grill & Chill®, Dairy Queen's quick-service food concept that features an all-new expanded menu and newly designed restaurant interiors, Dairy Queen began testing the DQ® Orange Julius® concept in August 2005. DQ Orange Julius blends a sleek, new look with the feel of a traditional ice cream treat shop and offers an expanded treat menu that includes traditional DQ favorites, the Orange Julius line of smoothies and fruit drinks, and new signature desserts and sundaes. Dairy Queen has been a supporter of Children's Miracle Network since 1984, raising more than $86 million during that time. In 2010, DQ operators raised nearly $5 million on Miracle Treat Day.

About Children's Hospital:
Children's of Alabama is the only medical center in Alabama dedicated solely to the care and treatment of children and is one of the 10 busiest pediatric medical centers in the nation. It is home to Alabama's only Level I pediatric trauma center, a leading pediatric hematology/oncology center, the state's only pediatric blood and marrow transplant program and the only pediatric burn center in the southeastern U.S. It is a private, not-for-profit hospital that serves as the primary site of the University of Alabama at Birmingham (UAB) pediatric medicine, surgery, research and residency programs. Ten of its divisions - pulmonology, neurology and neurosurgery, orthopedics, urology, neonatology, cancer, cardiology, gastroenterology, endocrinology and nephrology-are ranked in the Top 50 Children's Hospital Programs by US News & World Report. Children's is recognized by the American Nurses Credentialing Center as a Magnet-designated hospital for its excellence of nursing care. The hospital is celebrating its 100th anniversary in 2011 and currently building a 760,000-square-feet expansion facility. For more information, visit www.childrensal.org, facebook.com/childrensofalabama or twitter.com/ChildrensAL.

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• Contact: Rachel Olis, 205-332-7571 or rachel.olis@childrensal.org