Print This Page Print This PageEmail to a Friend Email This Page
New Shopping Experience is Born to Benefit Children's of Alabama

BIRMINGHAM  – No one understands the complexities of managing both a professional career and family life better than ABC 33/40’s Talk of Alabama co-host and mother of two, Nicole Allshouse.  It was this realization combined with a passion for helping others that propelled Allshouse to launch a new business, "White Collar Shopper”, a customized concierge service for the busy professional, catering to those who have heartfelt intentions to show their love and appreciation, but just don't have the time.

White Collar Shopper specializes in doing all the work when it comes to any gift giving experience. This way, the stress is eliminated and clients never miss an important date for a family member, friend or work associate. Not only does Allshouse keep up with client birthdays, anniversaries and important holidays, she helps to customize gifting, from picking up the card and cake to shopping and wrapping or planning an elaborate vacation—all in the name of charity.

 At age 4, Allshouse was significantly injured when a drunk driver drove through her family’s home near Cleveland, Ohio. After spending 15 years of her life in and out of Rainbow Babies and Children’s Hospital, it became her life mission to give back to her local Children’s Hospital-- Children’s of Alabama—the state’s only freestanding pediatric medical facility.

 As a result of the partnership between White Collar Shopper and Children’s of Alabama, the company has pledged a portion of all proceeds to the hospital. 

 “I've always known that I wanted to help sick and injured children here at home, so I started this business and partnered with Children's of Alabama to do just that,” said Allshouse. “Every time you hire me, I turn around and give a portion of my proceeds directly back to Children's of Alabama. It's my way to say thank you for saving so many little girls and little boys.”

 For every client that books service through , Allshouse will donate $15 back to Children’s of Alabama.

 In addition, Allshouse believes so strongly in philanthropy, she has requested the local vendors endorsed on her website will contribute $5 to the hospital each time their services are needed. 

"I'm proud to support so many Alabama small businesses and even happier we are working together to help our children."

 Since 1911, Children’s of Alabama has provided specialized medical care for ill and injured children, offering inpatient and outpatient services throughout central Alabama. Last year, families made more than 670,000 outpatient visits and experienced nearly 14,000 inpatient days at Children’s, coming from every county in Alabama and from 45 other states and four foreign countries. With more than 2 million square feet, Children’s is the third largest pediatric medical facility in the U.S. and is ranked among the top children’s hospital programs in the country by US News & World Report. More information is available at