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Crane L.I.F.E. Fitness and Children's Change Lives with New Year, New You Contest Reveal

Birmingham (July 7, 2014) — Matt Crane of Crane L.I.F.E Fitness will host the “New Year, New You” reveal party on Thursday, July 31 to help raise funds for the Children’s Center for Weight Management (CCWM) at Children’s of Alabama.

The event celebrates the transformation of Lynnsie Mimms, the 2014 winner of the “New Year, New You” contest.  As contest winner, Mimms received six months of free personal training with Matt Crane (aka the HurriCrane), voted Birmingham’s Best Personal Trainer by Birmingham Magazine.

 On reveal night, guests will hear Mimms’ story and see her transformation after six months of training with Crane. There will be music, food and a silent auction full with all proceeds directly benefitting CCWM. 

 “We are excited that Crane L.I.F.E Fitness supports CCWM at Children’s, said Cayleigh Cummings, community development coordinator for Children’s. “As a not-for-profit hospital, we depend on the support of our donors, corporate sponsors and friends to help meet the ever-changing healthcare needs of our patients. Every dollar raised has a direct impact on our patients, families and the community which is essential to making Children’s what it is today and what it will be tomorrow.”

 Tickets are available in advance for $20 and will be $25 at the door. The event will be held at Iron City (513 22nd St. S., Birmingham). Visit to learn more about Mimms’ transformation and purchase advance tickets.

About L.I.F.E Fitness

Matt Crane created L.I.F.E (Living in Fitness Everyday) Fitness from his passion for fitness, and to make a positive impact on his clients' lives every day. Crane’s goals are his client’s goals as each program is tailored to each client’s unique needs.  L.I.F.E Fitness is about relationships that extend beyond the gym, aiming to integrate all aspects of client’s lives with a holistic approach. The success of L.I.F.E Fitness is defined by the victories of Crane’s clients, the obstacles they overcome and ultimately their recognition of the total change in self. In addition to being voted Best Personal Trainer by Birmingham Magazine, Crane’s “Engaged in Fitness” was named Best Fitness Program by Birmingham Magazine. to learn more

CCWM and Children’s of Alabama

The CCWM seeks to reduce obesity and improve the quality of life for children in Alabama by providing comprehensive interdisciplinary care that addresses weight management and overall health and wellbeing for children, adolescents and their families. Children’s of Alabama has provided specialized medical care for ill and injured children since 1911, offering inpatient and outpatient services throughout central Alabama. Last year, families made more than 659,000 outpatient and nearly 14,000 inpatient visits to Children’s from every county in Alabama and from 45 other states and four foreign countries. With more than 2 million square feet, Children’s is the third largest pediatric medical facility in the U.S. and has been ranked among the top children’s hospital programs in the country for the past four years by US News & World Report. More information is available at