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Books-A-Million Hosting Toy Drive Through Dec. 20th

BIRMINGHAM (Dec. 13, 2013) – Participating Books-A-Million stores are hosting a book and toy drive to benefit ill and injured kids treated at Children’s of Alabama through Dec. 20.

The stores participating are:

  • Alabaster, 300 Colonial Promenade Pkwy #108, Alabaster, AL 35007
  • Brook Highland, 5287 Hwy 280 #221, Birmingham, AL 35242
  • Homewood, 757 Brookwood Village, Homewood, AL 35209
  • Hoover, 1615 Montgomery Hwy Suite 120, Hoover, AL 35216
  • Oxford, 900 Quintard Drive Suite A, Oxford, AL 36203
  • Trussville, 1624 Gadsden Hwy, Trussville, AL 35235

All items will be distributed to families through Children’s Sugar Plum Shop and come from generous donations from the community. Children’s especially needs gifts for our teen patients such as gift cards, DVD's and video games are great options.

Unfortunately the following items CANNOT be accepted for safety reasons: 

  • Candy or food items
  • Used stuffed animals
  • Used books
  • Toy weapons, toys that have weapons attached or any kind of "shooting" toy
  • Yo-yo's
  • Jump ropes
  • Paddle boards with string and ball attached

“We are truly blessed to be able to partner with Books-A-Million to raise the spirits of the patients and families we serve this holiday season,” said Cayleigh Cummings of Children’s. “There is no way we could make an event like the Sugar Plum Shop work without organizations in our community and state like them.”

The Sugar Plum Shop, presented by Regions Bank, is Children's of Alabama's program for patients and their families who must spend the holidays at the hospital. This in-hospital toy store is built and operated by hospital staff, corporate partners and community volunteers who invite parents of currently hospitalized patients to "shop"—free of charge—for gifts for their patient child and siblings.

The Sugar Plum Shop is hosted by Children's Child Life Department and The Sunshine School. Child life specialists are specially trained professionals who help children cope with the stress and uncertainty of hospitalization by preparing children for medical procedures, teaching them coping strategies, providing support and distraction, promoting family-centered care and encouraging a sense of fun in spite of challenging circumstances. Our Sunshine School teachers support the unique educational needs of Children's patients while they are hospitalized at home and/or attending school.

Over the years:

  • more than 500 kids have benefited from the Sugar Plum Shop annually—each receiving at least five gifts in addition to a book, a stuffed animal and a family board game
  • more than 500 volunteers supported families at Children's through the Sugar Plum Shop
  • financial support for the Sugar Plum Shop has allowed Children's of Alabama to expand Child Life services to its Emergency Department

Books-A-Million is the second largest book retailer in the nation and also sells on the internet The Company presently operates more than 258 stores in 33 states and the District of Columbia.

Children’s of Alabama has provided specialized medical care for ill and injured children across the state and throughout the southeastern U.S. since 1911. For the past three years, Children’s has been ranked among the best children’s hospital programs in the nation by US News & World Report. Last year, patients made more than 670,000 outpatient and nearly 14,000 inpatient visits to Children’s from every county in Alabama and from 41 other states and four foreign countries. With more than 2 million square feet, it is the third largest pediatric medical facility in the U.S. Children’s offers inpatient and outpatient services across its Russell Campus on Birmingham’s historic Southside with additional outpatient services provided at Children’s South and Children’s on 3rd. Primary care is provided at more than a dozen medical offices in communities across central Alabama. Children’s of Alabama is the only medical center in Alabama dedicated solely to the care and treatment of children. It is a private, not-for-profit medical center that serves as the primary site of the University of Alabama at Birmingham (UAB) pediatric medicine, surgery, research and residency programs. Children’s recently moved much of its inpatient services into a new building named The Benjamin Russell Hospital for Children. More information is available at

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