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Title
SPECIAL EVENTS AT CHILDREN’S OF ALABAMA RAISE AWARENESS AND FUNDS DURING NATIONAL CHILDHOOD CANCER AND SICKLE CELL DISEASE AWARENESS MONTH
Date
09/04/2013
Description

BIRMINGHAM (Sept. 3, 2013) – Childhood cancer and blood diseases impact thousands of children in Alabama every year. More than 90 percent of Alabama’s children with these illnesses receive treatment at the Alabama Center for Childhood Cancer and Blood Disorders at Children’s of Alabama.

In September, these young warriors and their battles will be spotlighted through a number of special events to commemorate both National Childhood Cancer Awareness Month and Sickle Cell Disease Awareness Month. Each of these events provides a way for the public to learn more about treatment options and to be involved in raising awareness and funding:

• Children’s website features a variety of videos about some of the young patients being treated for cancer and blood disorders. The public is invited to visit www.childrensAL.org/committedtoacure to meet these remarkable youngsters.
• Birmingham TV station ABC 33/40’s Focus@4 show will run weekly segments highlighting the innovative research and treatment initiatives and clinical programs offered at Children’s. These segments will air throughout the month.
• Sebastian’s 5th Annual Run/Walk will take place Sept. 21. This yearly advocacy and fundraising event honors the fight against childhood brain tumors.
• The 5th Annual Tapping Out Childhood Cancer Gala presented by Dancers Fighting Cancer Sept. 29 at Gabrella Manor. The gala supports the developmental therapeutics program which is dedicated to finding new treatments difficult-to-treat forms of cancer.
• The Alabama Grocers Association, the Alabama Department of Agriculture and Industries and the Alabama Food Manufacturers and Producers Association are sponsoring the “Buy Alabama’s Best” campaign to encourage purchases of Alabama-made food products. A portion of sales of participating products will be donated to Children’s to help find a cure for childhood cancer. To date, the BAB campaign has raised more than $250,000.
• The Curing Childhood Cancer license tag is available at every office of the Alabama Department of Motor Vehicles. Every $50 tag generates $41.25 for the cancer program at Children’s. To date, tag sales have raised more than $2 million for childhood cancer research and patient care.
• Super Hero Week, Sept. 16-20, will be filled with special daily activities for hospitalized patients, who will all receive super hero capes. During the week, the building’s windows will be washed by Superman, Spider Man, Batman and Captain America.
• Children’s Facebook page, Twitter feed and YouTube channel will feature patient stories along with a special music video set to Toby Mac’s “Get Back Up” that spotlights patients, families and staff.
• Registration opens for the 4th Annual Advancement in the Care of Pediatric Cancer and Blood Disorders Symposium taking place at Children’s Oct. 24. Experts in childhood cancer, sickle cell disease and health care disparities from Children’s and the University of Alabama at Birmingham will be joined by colleagues from California, Memphis and Las Vegas to discuss the latest therapies and common challenges in treating cancer and blood disorders.
• Charter Cable TV will run a PSA about childhood cancer throughout the month.

Details about all these events and others, including links to events pages and social media outlets, are available at www.childrensal.org/committedtoacure.

Children’s of Alabama is the 10th busiest pediatric medical center in the United States. The Alabama Center for  Childhood Cancer and Blood Disorders at Children's of Alabama is the state's only comprehensive center for pediatric cancer and other blood disorders, treating 90 percent of all such patients diagnosed in Alabama.  Specialized pediatric services exist for all forms of childhood cancer, leukemia, brain and spinal cord tumors, hemophilia and other bleeding disorders and sickle cell diseases in the state. The program is a partnership between Children’s of Alabama and the University of Alabama at Birmingham (UAB) Division of Pediatric Hematology-Oncology.  The Alabama Center for Childhood Cancer and Blood Disorders is home to the only pediatric programs in Blood and Marrow Transplantation, Childhood Cancer Survivorship, Developmental Cancer Therapeutics, Pediatric Neuro-Oncology, Pediatric Hemophilia and Sickle Cell Disease in the State.  The cancer program is ranked among the Top 50 in the nation by US News & World Report. More information is available at www.childrensal.org/committedtoacure.