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BIRMINGHAM (March 4, 2011) - The search is on for Birmingham's Most Photogenic Baby of 2011.

The search begins Thursday, March 24, at Colonial Brookwood Village (Shades Creek Parkway, Birmingham) and runs through Sunday, March 27, daily between 10 a.m. and 7 p.m. and on Sunday from 12 -5 p.m.  No appointment is necessary. To enter, parents should bring their children to Colonial Brookwood Village mall during the contest period for a professional photo shoot with fashion photographers from American Performing Arts Network.

The annual contest, presented by American Performing Arts Network, benefits the UAB Cleft and Craniofacial Clinic at Children's Hospital. The $35 entry fee includes the photo shoot and an eight-by-ten color photo for each contestant. All contestant entries will be displayed at Colonial Brookwood Village from April 15-17. The winners will be announced and trophies awarded on Sunday, April 17, at 1 p.m. Visit for further details.

Infants and children through age 5 may participate in four different categories: beautiful, fashionable, precious and comical. The "Judges' Choice" winners are selected by a panel of judges, while the "Voter's Choice" trophies are awarded to the participants who raise the most money for Children's Hospital from their families and friends. Every 50 cents donated equals one vote for the participant of choice. This year marks the 19th anniversary of this event which takes place annually at Colonial Brookwood Village and has raised more than $110,000 for ill and injured children treated at Children's Hospital. The overall "Judge's Choice" winner in Birmingham will have their photo compete for the title of America's Most Photogenic Baby 2011 later in the year.

Children's Hospital of Alabama is the 10th busiest pediatric medical center in the United States. Located in Birmingham, Children's is one of only about 45 freestanding acute care hospitals of its kind in the nation and the only hospital in Alabama dedicated solely to the care and treatment of children. It is licensed for 275 beds.

Children's is home to the state's only Level I pediatric trauma center, the only pediatric renal care center, the largest pediatric burn center in the Southeast and is one of the largest pediatric outpatient centers in the nation. The UAB Division of Pediatric Hematology and Oncology at Children's Hospital is Alabama's single largest provider of specialized pediatric services for all forms of cancer, leukemia, brain and spinal cord tumors, hemophilia and other blood disorders and sickle cell diseases. Children's treats 95-percent of the children in Alabama diagnosed with childhood cancers and other blood disorders, and offers the only pediatric bone marrow transplant program in the state.

Children's is a private, not-for-profit hospital governed by a volunteer board of trustees. The hospital was recently recognized for the excellence of its nursing care by achieving Magnet designation from the American Nurses Credentialing Center. Children's will celebrate its centennial anniversary this year.