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BIRMINGHAM (July 16, 2012)—On Thursday, July 26, Dairy Queen® will host the seventh-annual North American “Miracle Treat Day,” with $1 or more from every Blizzard® sold being donated to Children’s Miracle Network Hospitals (CMNH), a nonprofit organization that raises money for children’s hospitals. All proceeds from Blizzard sales from participating Dairy Queen locations will benefit ill and injured children treated at Children’s of Alabama.

This year, Dairy Queen is offering a new way to contribute to Miracle Treat Day. For the first time ever, each Facebook RSVP to the event will be matched with a $1 donation to the cause, providing an opportunity to raise $50,000 more. 

For a list of participating Dairy Queen locations visit

 “When we first decided to host a system-wide event that would involve the entire Dairy Queen family, we had no idea how much impact it would have and how it would grow in size and popularity each year," said John Gainor, president and CEO of International Dairy Queen, Inc. (IDQ). "Miracle Treat Day has become such a celebration of life and hope, as well as a fundraiser that draws support from local communities of families, neighbors, friends and people from all walks of life who are eager to help the children in their cities and towns who need it the most. The Dairy Queen system really pulls out all the stops to make this event successful each year and we thank everyone who supports us."

Last year’s Miracle Treat Day event, Dairy Queen locations across the United States and Canada raised more than $5 million for more than 170 Children’s Miracle Network hospitals. The Dairy Queen system is proud to be one of the top ten contributors to Children’s Miracle Network Hospitals, having raised more than $90 million since 1984.

About Children’s Miracle Network Hospitals:
Children’s Miracle Network Hospitals raises funds for 170 children’s hospitals across the United States and Canada, which, in turn, use the money where it’s needed the most. When a donation is given it stays in the community, helping local kids. Since 1983, Children’s Miracle Network Hospitals has raised more than $4 billion, most of it $1 at a time. These donations have gone to support research and training, purchase equipment, and pay for uncompensated care, all in support of the mission to save and improve the lives of as many children as possible. Learn more at

About IDQ:
International Dairy Queen (IDQ), headquartered in Minneapolis, Minn., develops licenses and services a system of more than 5,600 Dairy Queen® stores in the United States, Canada and foreign countries, offering dairy desserts, hamburgers, hot dogs and beverages.  IDQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway.  Following the successful roll out of DQ Grill & Chill®, Dairy Queen’s quick-service food concept that features an all-new expanded menu and newly designed restaurant interiors, Dairy Queen began testing the DQ® Orange Julius® concept in August 2005.  DQ Orange Julius blends a sleek, new look with the feel of a traditional ice cream treat shop and offers an expanded treat menu that includes traditional DQ favorites, the Orange Julius line of smoothies and fruit drinks, and new signature desserts and sundaes.  Dairy Queen has been a supporter of Children's Miracle Network since 1984, raising more than $90 million during that time. In 2010, DQ operators raised nearly $5 million on Miracle Treat Day.

About Children’s of Alabama:
Children’s of Alabama has provided specialized medical care for ill and injured children across the state and throughout the southeastern U.S. since 1911. For the past three years, Children’s has been ranked among the best children’s hospital programs in the nation by US News & World Report. Last year, patients made more than 634,000 outpatient and nearly 14,000 inpatient visits to Children’s from every county in Alabama and from 47 other states. With more than 2 million square feet, it is the third largest pediatric medical facility in the U.S. Children’s offers inpatient and outpatient services across its Russell Campus on Birmingham’s historic Southside with additional outpatient surgery and diagnostic imaging services provided at Children’s South and Children’s on 3rd. Primary care is provided at more than a dozen offices in communities across central and north Alabama. The Benjamin Russell Hospital for Children is the only hospital in Alabama dedicated solely to the care and treatment of children and is recognized by the American Nurses Credentialing Center as a Magnet-designated hospital for excellence in nursing care. It is a private, not-for-profit hospital that serves as the primary site of the University of Alabama at Birmingham (UAB) pediatric medicine, surgery, research and residency programs.  More information is available at