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Title
PANERA BREAD’S LEMON-AID FOR KIDS CAMPAIGN TO BENEFIT CHILDREN’S OF ALABAMA
Date
06/20/2012
Description

BIRMINGHAM (June 20, 2012)- Panera Bread will host the area’s largest lemonade stand as part of its Lemon-Aid for Kids event on July 14 and 15.
During this inaugural event, customers can indulge in a glass of Panera Bread’s fresh, home-style lemonade for a donation of $1 or more. Volunteers and employees will be serving the beverages at stands in front of each restaurant. The event will last from 10 a.m. to 2 p.m.

“The goal is to create as much awareness as possible to help generate the biggest customer donations possible,” Robin Franklin, marketing specialist at Panera Bread, said.
All Birmingham Panera Bread locations are participating in the event, with the proceeds benefitting Children’s of Alabama.
Participating locations include:

• Summit Boulevard, Birmingham

• Doug Baker Boulevard, Birmingham
• Colonial Drive, Alabaster
• Main Street, Hoover
• Montgomery Highway, Vestavia Hills
• McFarland Boulevard, Tuscaloosa

 “Here at Panera Bread, we have always been committed to community involvement,” Bruce Lemon, Director JV, said. “Lemon-Aid for Kids has been a wonderful event in the past, and a way to give back to the children who need it most in our community. We are excited about this year’s event and raising more funds for Children’s.”

Panera Bread Company owns and franchises 1,467 bakery-cafes as of March 29, 2011 under the Panera Bread®, Saint Louis Bread Co.®, and Paradise Bakery & Café® names. They feature high quality, reasonably priced food in a warm, inviting and comfortable environment. With our identity rooted in handcrafted, fresh-baked, artisan bread, they are committed to providing great tasting, quality food that people can trust. Nearly all of Panera’s bakery-cafes have a menu highlighted by antibiotic-free chicken, whole grain bread, and select organic and all natural ingredients, with zero grams of artificial trans fat per serving, which provide flavorful, wholesome offerings. The menu includes a wide variety of year-round favorites complemented by new items introduced seasonally with the goal of creating new standards in everyday food choices. In neighborhoods across the United States and in Ontario, Canada, our customers enjoy our warm and welcoming environment featuring comfortable gathering areas, relaxing decor, and free internet access.

The bakery-cafes routinely donate bread and baked goods to community organizations in need. Additional information is available on the Company’s website, www.panerabread.com.

Children’s of Alabama has provided specialized medical care for ill and injured children across the state and throughout the southeastern U.S. since 1911. Children’s offers inpatient and outpatient services across its Russell Campus on Birmingham’s historic Southside with additional outpatient surgery and diagnostic imaging services provided at Children’s South and Children’s on 3rd. Primary care is provided at more than a dozen offices in communities across central and north Alabama. The Benjamin Russell Hospital for Children is the only hospital in Alabama dedicated solely to the care and treatment of children and is recognized by the American Nurses Credentialing Center as a Magnet-designated hospital for excellence in nursing care. For the past three years, Children’s has been ranked among the best children’s hospital programs in the nation by US News & World Report. It is a private, not-for-profit hospital that serves as the primary site of the University of Alabama at Birmingham (UAB) pediatric medicine, surgery, research and residency programs. Last year, patients made more than 634,000 outpatient and nearly 14,000 inpatient visits to Children’s from every county in Alabama and from 47 other states. More information is available at www.childrensal.org.